Wednesday, December 2, 2009
Tuesday, November 3, 2009
Marketing Takes Drastic Measures To Reach Consumers
Summary:
Marketing has reached drastic measures to reach consumers and to market there product. Recently a women was lead to believe that she was being stalked by a wanted crimnal who knew where she lived and was going to come to her home. This made the women file a lawsuit worth 10 million dollars of "terror marketing". Part of this scheme, siad to include emails, and videos whihc made the woman anngry because she was allegedly being harrassed. This campaign included someone following someone else. I understand you ahve to be different to be noticed, but you cannot go to foar with it either. Diesel and Boost Mobile are known for some eye dropping advertisments. Diesel had a woman breastfeeding rotten mean, while Boost Mobile had a pig eating another fellow pig. I do not see the risk of " terror marketing," but the funny thing is how 10000 people can enjoy the ad while one or two people complain about it.
Connections:
The more out of the ordinary the add is the more attention you are likley to ger when you publish your add. In this scene, the company is using more niche marketing and dempgraphics. For example, using the demographics they can see how much tehy have to apply shockvertising to, as for niche marketing, they are trying to spell personalized products to a narrow group of people. This is called niche marketing.
Reflections:
In my opionon the women was right becuase she should have not been harrassed by the Toyota company becasue they took it way to far over the limit which is not obvioulsy not to expliot this women and scare her. Also I do understand why the women filed a lawsuit agianst the Toyota company. Therefore Toyota should aplogize to the women even though she did not know what was going on Toyota took marketing into a different and dangerous way.
Marketing has reached drastic measures to reach consumers and to market there product. Recently a women was lead to believe that she was being stalked by a wanted crimnal who knew where she lived and was going to come to her home. This made the women file a lawsuit worth 10 million dollars of "terror marketing". Part of this scheme, siad to include emails, and videos whihc made the woman anngry because she was allegedly being harrassed. This campaign included someone following someone else. I understand you ahve to be different to be noticed, but you cannot go to foar with it either. Diesel and Boost Mobile are known for some eye dropping advertisments. Diesel had a woman breastfeeding rotten mean, while Boost Mobile had a pig eating another fellow pig. I do not see the risk of " terror marketing," but the funny thing is how 10000 people can enjoy the ad while one or two people complain about it.
Connections:
The more out of the ordinary the add is the more attention you are likley to ger when you publish your add. In this scene, the company is using more niche marketing and dempgraphics. For example, using the demographics they can see how much tehy have to apply shockvertising to, as for niche marketing, they are trying to spell personalized products to a narrow group of people. This is called niche marketing.
Reflections:
In my opionon the women was right becuase she should have not been harrassed by the Toyota company becasue they took it way to far over the limit which is not obvioulsy not to expliot this women and scare her. Also I do understand why the women filed a lawsuit agianst the Toyota company. Therefore Toyota should aplogize to the women even though she did not know what was going on Toyota took marketing into a different and dangerous way.
Tuesday, September 29, 2009
Adidas Chief Criticizes Anti-China Protestors
Summary:
The reason I chose this article on Adidas is because for the last ten years I have respected the brand which supports my passion for the sport of soccer. I have read numerous positive articles on the company's success. However, it was interesting to stumble upon an article which shows Adidas's lack of care and involvement to world issues.
Connections:
This article relates to chapter one on retail as it highlights Adidas as a major retailer who sells millions of dollars worth of sporting products to consumers. In the article the CEO Heibert Hainer, states his goal is to have €1 billion in sales in China per year by 2010.
The article is an example of producer-wholesaler-retailer-consumer distribution. This is also a normal channel of distribution which is used to reach ultimate consumers. Adidas uses producers to produce the raw material , wholesalers to store and distribute and retailers to sell to the consumer. By sponsoring fifteen national teams in the Beijing Olympics (2008) Adidas' goal was to increase sales by 2010. This is good idea as millions of Chinese and international viewers will see Olympians wear Adidas and then willgo purchase items sold by the company.
Adidas CEO criticises the pro-Tibet demonstrations as an attempt to disrupt the Olympic touch ceremony. I believe it is a good interruption as the world needs to see both negative and positive sides of the Olympics. We need to know what is happening in the world besides what Adidas is selling.
Reflections:
I believe this article had a lot of personal meaning I looked to Adidas as a stand up in the clothing industry. However their lack of care to international conflict such as the Pro-Tibet movement is saddening. Yes, I understand they need to make money but I believe a simple acknowledgement of the issue would have been sufficient as opposed to ignoring the issue all together. The brand is prominent in the retail world and it needs to address even negative publicity in order to stay competitive in the business. In this day and agepeople want to know what the brand stands for in terms of world isses. It is a tough market and any negative publicity could harm even an established brand.
The reason I chose this article on Adidas is because for the last ten years I have respected the brand which supports my passion for the sport of soccer. I have read numerous positive articles on the company's success. However, it was interesting to stumble upon an article which shows Adidas's lack of care and involvement to world issues.
Connections:
This article relates to chapter one on retail as it highlights Adidas as a major retailer who sells millions of dollars worth of sporting products to consumers. In the article the CEO Heibert Hainer, states his goal is to have €1 billion in sales in China per year by 2010.
The article is an example of producer-wholesaler-retailer-consumer distribution. This is also a normal channel of distribution which is used to reach ultimate consumers. Adidas uses producers to produce the raw material , wholesalers to store and distribute and retailers to sell to the consumer. By sponsoring fifteen national teams in the Beijing Olympics (2008) Adidas' goal was to increase sales by 2010. This is good idea as millions of Chinese and international viewers will see Olympians wear Adidas and then willgo purchase items sold by the company.
Adidas CEO criticises the pro-Tibet demonstrations as an attempt to disrupt the Olympic touch ceremony. I believe it is a good interruption as the world needs to see both negative and positive sides of the Olympics. We need to know what is happening in the world besides what Adidas is selling.
Reflections:
I believe this article had a lot of personal meaning I looked to Adidas as a stand up in the clothing industry. However their lack of care to international conflict such as the Pro-Tibet movement is saddening. Yes, I understand they need to make money but I believe a simple acknowledgement of the issue would have been sufficient as opposed to ignoring the issue all together. The brand is prominent in the retail world and it needs to address even negative publicity in order to stay competitive in the business. In this day and agepeople want to know what the brand stands for in terms of world isses. It is a tough market and any negative publicity could harm even an established brand.
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