Marketing Takes Drastic Measures To Reach Consumers

Summary:

Marketing has reached drastic measures to reach consumers and to market there product. Recently a women was lead to believe that she was being stalked by a wanted crimnal who knew where she lived and was going to come to her home. This made the women file a lawsuit worth 10 million dollars of "terror marketing". Part of this scheme, siad to include emails, and videos whihc made the woman anngry because she was allegedly being harrassed. This campaign included someone following someone else. I understand you ahve to be different to be noticed, but you cannot go to foar with it either. Diesel and Boost Mobile are known for some eye dropping advertisments. Diesel had a woman breastfeeding rotten mean, while Boost Mobile had a pig eating another fellow pig. I do not see the risk of " terror marketing," but the funny thing is how 10000 people can enjoy the ad while one or two people complain about it.

Connections:

The more out of the ordinary the add is the more attention you are likley to ger when you publish your add. In this scene, the company is using more niche marketing and dempgraphics. For example, using the demographics they can see how much tehy have to apply shockvertising to, as for niche marketing, they are trying to spell personalized products to a narrow group of people. This is called niche marketing.

Reflections:

In my opionon the women was right becuase she should have not been harrassed by the Toyota company becasue they took it way to far over the limit which is not obvioulsy not to expliot this women and scare her. Also I do understand why the women filed a lawsuit agianst the Toyota company. Therefore Toyota should aplogize to the women even though she did not know what was going on Toyota took marketing into a different and dangerous way.