Tuesday, April 26, 2011
Xerox!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
After reading the Xerox case study, I have to agree that running a company is about leveraging talent to produce products and services. Whether a company has the best talented employees, physical resources or financial capital, it actually depends on how they take the resources that are given to them, also how they use them. In the case study, the company did not suffer from a shortage of talent or technological innovation. Rather, it experienced problems with leverage. The politics in the company was also very corrupt and dysfunctional. This lead the company on a unsuccessful spiral even though Thoman was trying his best to address the problems.I believe that in order for a company to succeed, the company must know how to function properly. The person in charge must first assign the correct jobs for the right people in order for things to function smoothly. This can be accomplished by hiring the right people. By hiring people with talent and experience in each section of the job, the company will most likely run well because these professionals know what they are doing. In the end, with everyone doing their part, products and services will definitely be valued by the marketplace.
Friday, February 4, 2011
2 venture ideas
Basketball Coach
1. To coach students of any age and teach them the fundamentals of the game. That includes how to pass, dribble, shoot, and importantly teach them about teamwork. I will teach them in my backyard because my yard is very big and also the reason is because I have a basketball hoop.
2. This is a good idea because many people like to do play sports when they have nothing better to do not only becuase it also helps you stay in shape, it also may help you stay out of trouble because you are being active and keeping yourself from having too much time. Also coaching would be a good idea because it seems fun and i have learned a lot from my previous coaches so I think it is my time to pass down the knowledge to those others who would like to use it success for them later in the futre. The start up cost would be very low because I already own a basketball hoop and have many basketballs. I would just be making income from the students who I would be teaching.
Blackberry Repair Man
1. To fix all the blackberrys whenever they break or go wrong. Also change the housing and update them whenever there are new updates for the phones. The target market again would be whomever needs their blackberrys fixed. I will be able to do this because I ahe many blackberrys and know how they work and etc.
2. This is a good idea becuase i will fully profit off it also because many Blackberrys go down and some people just go and buy new ones i could save them so much money and time becuase I will come to you and fix your phone. The startup cost would be very low cause i have many blackberrys parts all the software i need to fix the phones and update them as will. Also the tools to take the phones apart so I can change the housing.
1. To coach students of any age and teach them the fundamentals of the game. That includes how to pass, dribble, shoot, and importantly teach them about teamwork. I will teach them in my backyard because my yard is very big and also the reason is because I have a basketball hoop.
2. This is a good idea because many people like to do play sports when they have nothing better to do not only becuase it also helps you stay in shape, it also may help you stay out of trouble because you are being active and keeping yourself from having too much time. Also coaching would be a good idea because it seems fun and i have learned a lot from my previous coaches so I think it is my time to pass down the knowledge to those others who would like to use it success for them later in the futre. The start up cost would be very low because I already own a basketball hoop and have many basketballs. I would just be making income from the students who I would be teaching.
Blackberry Repair Man
1. To fix all the blackberrys whenever they break or go wrong. Also change the housing and update them whenever there are new updates for the phones. The target market again would be whomever needs their blackberrys fixed. I will be able to do this because I ahe many blackberrys and know how they work and etc.
2. This is a good idea becuase i will fully profit off it also because many Blackberrys go down and some people just go and buy new ones i could save them so much money and time becuase I will come to you and fix your phone. The startup cost would be very low cause i have many blackberrys parts all the software i need to fix the phones and update them as will. Also the tools to take the phones apart so I can change the housing.
Monday, May 17, 2010
Starbucks sticks to gun policy despite outcry
Petition urges coffee chain to ‘offer espresso shots, not gunshots’
Summary:
In Seattle, a coffee chain Starbucks corporation is allowing customers that carry guns where it is legal. They say this becasue they would not like to be put in the middle of a larger gun-control debate. The compnay states some gun owners have walked into Starbucks and other businesses to test state laws that allow gun owners to carry weapons openly in public places . This fight began to heat up in Northern California and has spread to many other states and companies through the pro-gun group OpenCarry.org. Some events were non-organized with one or two gun onwers walking into a store. While others were organized with twelve or more gun owners walking into restuarnats with the firearm proudly at thier sides.Gun control advoctes are protesting that the compnay should "offer espresso shots, not gunshots" and declare its coffeehouses "gun-free zones." A group delivered 28,000 signatures to the coffee headquarters in Seattle. Brian Malte of the Brady Campaign said carrying guns intimidates and frightens people, and said the group thinks Starbucks will "do the right thing" and change its policy. "They're putting their workers in harm's way by allowing people to carry guns into their stores, especially open carry," Malte said. Businesses can choose to ban guns from their premises. And Starbucks said Wednesday that it complies with local laws in the 43 states that have open-carry weapon laws.
Connections:
Starbucks in Seatle had a policy of allowing customers who own hand gun to purchase from their stores. Some stores have a policy that if the customers have a bag with them they have to leave it at the door and then enter the store. Instead Starbucks is allowing gun owners to enter their stores and purchase whenever they want too.
Reflection:
I personally believe that Starbucks has chickened out by allowing gun onwers to enter their store with their handguns proudly by their sides. In my opinion this is rather dangerous and a lot of consequences can occur with this policy. The reason they are allowing this policy is becasue they must believe they will lose a lot of customers. I am sure that will not happen but it sure seems like they do not really care about the saftey of there employees which should matter a lot to enormous buisnesses like Starbucks.
I personally believe that Starbucks has chickened out by allowing gun onwers to enter their store with their handguns proudly by their sides. In my opinion this is rather dangerous and a lot of consequences can occur with this policy. The reason they are allowing this policy is becasue they must believe they will lose a lot of customers. I am sure that will not happen but it sure seems like they do not really care about the saftey of there employees which should matter a lot to enormous buisnesses like Starbucks.
Wednesday, December 2, 2009
Tuesday, November 3, 2009
Marketing Takes Drastic Measures To Reach Consumers
Summary:
Marketing has reached drastic measures to reach consumers and to market there product. Recently a women was lead to believe that she was being stalked by a wanted crimnal who knew where she lived and was going to come to her home. This made the women file a lawsuit worth 10 million dollars of "terror marketing". Part of this scheme, siad to include emails, and videos whihc made the woman anngry because she was allegedly being harrassed. This campaign included someone following someone else. I understand you ahve to be different to be noticed, but you cannot go to foar with it either. Diesel and Boost Mobile are known for some eye dropping advertisments. Diesel had a woman breastfeeding rotten mean, while Boost Mobile had a pig eating another fellow pig. I do not see the risk of " terror marketing," but the funny thing is how 10000 people can enjoy the ad while one or two people complain about it.
Connections:
The more out of the ordinary the add is the more attention you are likley to ger when you publish your add. In this scene, the company is using more niche marketing and dempgraphics. For example, using the demographics they can see how much tehy have to apply shockvertising to, as for niche marketing, they are trying to spell personalized products to a narrow group of people. This is called niche marketing.
Reflections:
In my opionon the women was right becuase she should have not been harrassed by the Toyota company becasue they took it way to far over the limit which is not obvioulsy not to expliot this women and scare her. Also I do understand why the women filed a lawsuit agianst the Toyota company. Therefore Toyota should aplogize to the women even though she did not know what was going on Toyota took marketing into a different and dangerous way.
Marketing has reached drastic measures to reach consumers and to market there product. Recently a women was lead to believe that she was being stalked by a wanted crimnal who knew where she lived and was going to come to her home. This made the women file a lawsuit worth 10 million dollars of "terror marketing". Part of this scheme, siad to include emails, and videos whihc made the woman anngry because she was allegedly being harrassed. This campaign included someone following someone else. I understand you ahve to be different to be noticed, but you cannot go to foar with it either. Diesel and Boost Mobile are known for some eye dropping advertisments. Diesel had a woman breastfeeding rotten mean, while Boost Mobile had a pig eating another fellow pig. I do not see the risk of " terror marketing," but the funny thing is how 10000 people can enjoy the ad while one or two people complain about it.
Connections:
The more out of the ordinary the add is the more attention you are likley to ger when you publish your add. In this scene, the company is using more niche marketing and dempgraphics. For example, using the demographics they can see how much tehy have to apply shockvertising to, as for niche marketing, they are trying to spell personalized products to a narrow group of people. This is called niche marketing.
Reflections:
In my opionon the women was right becuase she should have not been harrassed by the Toyota company becasue they took it way to far over the limit which is not obvioulsy not to expliot this women and scare her. Also I do understand why the women filed a lawsuit agianst the Toyota company. Therefore Toyota should aplogize to the women even though she did not know what was going on Toyota took marketing into a different and dangerous way.
Tuesday, September 29, 2009
Adidas Chief Criticizes Anti-China Protestors
Summary:
The reason I chose this article on Adidas is because for the last ten years I have respected the brand which supports my passion for the sport of soccer. I have read numerous positive articles on the company's success. However, it was interesting to stumble upon an article which shows Adidas's lack of care and involvement to world issues.
Connections:
This article relates to chapter one on retail as it highlights Adidas as a major retailer who sells millions of dollars worth of sporting products to consumers. In the article the CEO Heibert Hainer, states his goal is to have €1 billion in sales in China per year by 2010.
The article is an example of producer-wholesaler-retailer-consumer distribution. This is also a normal channel of distribution which is used to reach ultimate consumers. Adidas uses producers to produce the raw material , wholesalers to store and distribute and retailers to sell to the consumer. By sponsoring fifteen national teams in the Beijing Olympics (2008) Adidas' goal was to increase sales by 2010. This is good idea as millions of Chinese and international viewers will see Olympians wear Adidas and then willgo purchase items sold by the company.
Adidas CEO criticises the pro-Tibet demonstrations as an attempt to disrupt the Olympic touch ceremony. I believe it is a good interruption as the world needs to see both negative and positive sides of the Olympics. We need to know what is happening in the world besides what Adidas is selling.
Reflections:
I believe this article had a lot of personal meaning I looked to Adidas as a stand up in the clothing industry. However their lack of care to international conflict such as the Pro-Tibet movement is saddening. Yes, I understand they need to make money but I believe a simple acknowledgement of the issue would have been sufficient as opposed to ignoring the issue all together. The brand is prominent in the retail world and it needs to address even negative publicity in order to stay competitive in the business. In this day and agepeople want to know what the brand stands for in terms of world isses. It is a tough market and any negative publicity could harm even an established brand.
The reason I chose this article on Adidas is because for the last ten years I have respected the brand which supports my passion for the sport of soccer. I have read numerous positive articles on the company's success. However, it was interesting to stumble upon an article which shows Adidas's lack of care and involvement to world issues.
Connections:
This article relates to chapter one on retail as it highlights Adidas as a major retailer who sells millions of dollars worth of sporting products to consumers. In the article the CEO Heibert Hainer, states his goal is to have €1 billion in sales in China per year by 2010.
The article is an example of producer-wholesaler-retailer-consumer distribution. This is also a normal channel of distribution which is used to reach ultimate consumers. Adidas uses producers to produce the raw material , wholesalers to store and distribute and retailers to sell to the consumer. By sponsoring fifteen national teams in the Beijing Olympics (2008) Adidas' goal was to increase sales by 2010. This is good idea as millions of Chinese and international viewers will see Olympians wear Adidas and then willgo purchase items sold by the company.
Adidas CEO criticises the pro-Tibet demonstrations as an attempt to disrupt the Olympic touch ceremony. I believe it is a good interruption as the world needs to see both negative and positive sides of the Olympics. We need to know what is happening in the world besides what Adidas is selling.
Reflections:
I believe this article had a lot of personal meaning I looked to Adidas as a stand up in the clothing industry. However their lack of care to international conflict such as the Pro-Tibet movement is saddening. Yes, I understand they need to make money but I believe a simple acknowledgement of the issue would have been sufficient as opposed to ignoring the issue all together. The brand is prominent in the retail world and it needs to address even negative publicity in order to stay competitive in the business. In this day and agepeople want to know what the brand stands for in terms of world isses. It is a tough market and any negative publicity could harm even an established brand.
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